"Betty Crocker Star Matinee" was a U.S. television anthology hosted by Adelaide Hawley Cumming, who appeared under the General Mills Corporation's 'imaginary baking expert' persona of "Betty Crocker". There were 26 episodes that aired from 1951-1952 on WJZ-TV, which was, at that time, an American Broadcasting Company (ABC) affiliate in New York City. Notable guests included: Audrey Hepburn; David Niven; Veronica Lake; Basil Rathbone; June Lockhart; Raymond Massey; Thomas Mitchell; Teresa Wright; Celeste Holm; Robert Cummings and more.
"Betty Crocker Star Matinee" was a U.S. television anthology hosted by Adelaide Hawley Cumming, who appeared under the General Mills Corporation's 'imaginary baking expert' persona of "Betty Crocker". There were 26 episodes that aired from 1951-1952 on WJZ-TV, which was, at that time, an American Broadcasting Company (ABC) affiliate in New York City. Notable guests included: Audrey Hepburn; David Niven; Veronica Lake; Basil Rathbone; June Lockhart; Raymond Massey; Thomas Mitchell; Teresa Wright; Celeste Holm; Robert Cummings and more.